n the global art market, art fairs have become very popular art events. This thesis examines whether and how major art fairs in South Africa empower visual artists at the grassroots level. The study used practice-based and practice-led strategies as additional units of analysis to argue that by expanding partnerships and participation networks at South African major art fairs, (namely: the FNB Joburg Art Fair, Investec Cape Town Art Fair, Turbine Art Fair, and Art Africa Fair), socioeconomic inclusion of grassroots artists can be achieved.